CRM systems were originally developed to give a business a comprehensive view of its relationship with individual customers by pulling together data from a number of unconnected applications.
Why? Have you ever really thought about why an airline is willing to sell some seats at a deeply discounted fare on almost every flight? What is the rationale for what seems to be suicidal pricing?
CRM systems were originally developed to give a business a comprehensive view of its relationship with individual customers by pulling together data from a number of unconnected applications.
Why? Have you ever really thought about why an airline is willing to sell some seats at a deeply discounted fare on almost every flight? What is the rationale for what seems to be suicidal pricing?